These days, push commerce is the default setting for marketers. Do you want customers? Assemble a gargantuan email list, blast out notifications with dozens of deals multiple times a day, and hope it will nudge someone toward a buy. Sounds good, right? There is just one problem: An Experian PriceGrabber survey estimates more than 52 percent of respondents find this tactic overwhelming and irritating. It is no longer about the number of leads you bring in. In fact, according to a recent trends report by BrightTALK, 68 percent of business-to-business marketers mention increased lead quality as a top priority. Mobile pull campaigns help define lead qualification and set a clear framework for the buyer’s journey. Rather than bombard uninterested mobile customers, this strategy zeroes in on an educated lead more willing to be converted. Get the full story at the Mobile Marketer