This crackdown on pop-ups, whilst nerve-wracking to some businesses facing the prospect of losing the revenue generated by their interstitials, can be seen as a positive part of the general movement towards websites that are more than just ‘mobile-friendly’. The best websites are capitalising on the latest advances in technology and data analysis to provide a tailored and cohesive customer experience. For a customer visiting a hotel, the experience no longer starts when they walk through the door of the lobby. The physical stay is part of bigger picture, from the moment they start their search to the reviews and recommendations they post online afterwards. The mobile site is no longer just a compromise - it’s an integral part of the hotel experience. Get the full story at Triptease