A recent GBTA study of 161 travel managers found 66 percent were satisfied with the RFP process. While satisfaction may seem like a good thing, satisfied people don't see a reason to innovate. And innovation is exactly what many say the industry needs. "I've been in the travel industry for a little over 20 years, and it feels like we talk about the same issues for decades," said Yapta CEO James Filsinger. "We are continuing to rely on systems and processes that have been in place for decades that worked effectively and efficiently 20 or 30 years ago. We have not brought or adopted innovation into the process." The BTN archives are filled with prognostications of changes to the hotel sourcing process—to be ushered in either by shifting market conditions, new technologies or bold strategies deployed by a handful of powerful travel buyers. Consider this declaration from then Worldhotels Americas VP Tom Griffiths in May 2009, a time of high volatility in the hotel pricing market: "The days of issuing a simple, one-year request for proposal in September that would be accepted in October, loaded in November and available in January ... are gone. Companies and hotels are going to be looking at ways to maintain the greatest degree in flexibility, both in the way of availability and pricing, even as the market comes back. … The old days of 'seasons' is long gone. Every month will be a new season." Get the full story at BTN Read also "Conflicts of Iînterest in corporate contracts with TMCs & hotels" at BTN