The hotels likely to be hit the hardest are those with a tendency to drop their rates en masse when trying to increase occupancy last-minute. So, while last-minute sales and promotions will always be a part of hotel marketing, it's crucial that they are wrapped up in a well-thought-out rate strategy focused on the long term rather than the short. At the heart of it, automated re-booking services are focused on the consumer and gratifying their innate desire to get the best deal. We know that hoteliers are at their best when they are striving for the same goal. Get the full story at Triptease