Google has removed PPC ads from the right side of the SERP and added a 4th ad to the top of the page above HPA and organic listings. Internet marketers across the globe have been tracking this particular 4-ad display, and it has mainly been found on transactional/commercial queries. Being in the hotel industry, we know that many of our customer’s informational queries are also considered transactional. The query “myrtle beach hotels” is one example. To a degree, this is just an informational query, but since there is likely intent to purchase a hotel room it is also considered transactional. Get the full story at Fuel