Everyday that goes by, and we read yet another article or blog post about new milestones reached by this or that social media. And if you pay close attention, many of them involve the travel and hospitality vertical. For example: - Facebook now has close to one billion active users on mobile, which represents 84% of its total user base of 1.23 billion. And what’s the most shared topic? Travel. Did you notice some of the changes in the past year, such as the new “traveling to” feature, the star-rated system for hotels and restaurants, or even Graph Search that helps users “find people, places and things”? - Pinterest is rumored to launch a new travel product shortly, called “Choose your own adventure”, aiming for a bigger play in the travel space. Already, its most recent feature launched at the end of 2013 were “Place Pins”, seeking to get more location-based information and itineraries on various boards. Here again, it seems travel is the most popular topic shared through pictures and pins. Read: Pinterest and Travel: A Match Made in Social Media Heaven. - TripAdvisor has seen its usage increase exponentially in the past year. Some 100 million comments were written between 2000 and 2012, then 50 million were written… in 2013 alone! TripAdvisor is now a travel meta-search engine, making it a one-stop shop for many in their travel decision-making process. - Instagram, which now has over 200 million active users, has become a de facto tool for most travel destinations creating hashtags to curate best photos from locals and tourists alike. For more on this, read 4 Creative Uses of Instagram in Destination Marketing. - LinkedIn is turning itself into a full-fledged publishing platform, having now reached the 300 million users milestone. Brand pages no longer have “products and services” tabs, but rather “Showcase” pages where content shared is the name of the game. Okay, so how do brands manage their presence across these and many other online platforms in order to communicate, engage in conversations and draw the attention of potential travelers? Will we reach a point when too much content will kill the content? Get the full story at Frederic Gonzalo's blog