Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.

The "Big Ideas for Small Sites & Small Budgets" session at SES featured several search marketing experts sharing helpful tips for small business marketers.

It's no surprise that small businesses were well represented at SES. After all, it was smaller firms that primarily drove the first wave of growth for the explosive search engine marketing industry. But today, with Fortune 1000 companies crashing the search marketing party, many small firms are wondering if the Web really is the "great equalizer" they hoped for. What was once a small businesses' best kept secret has now become part of nearly every marketer's mix.

Jennifer Laycock, editor-in-chief of Search Engine Guide, pointed out just how difficult it is for marketers at small firms - who typically wear many hats—to stay on top of the constantly changing world of search marketing. Her advice: "Don't chase the algorithm and don't look for magic formulas." Instead, small businesses should rely on marketing common sense.

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