Marketing agency Koddi analyzed the mobile metasearch experience for most of the major advertisers in this space. In almost all cases, there were large areas for improvement for mobile performance. One of the most persistent issues that we come across is that the mobile checkout process mimics the desktop checkout process, which often has too many inputs and steps to effectively convert mobile users. The company sees many brands just accept their lower mobile conversion rate, assuming that a low conversion rate in mobile is unavoidable. Closing the gap between mobile and desktop conversion rates can drive hundreds of millions of dollars in gross booking revenue, so this could be a very expensive assumption to make. Winning in mobile metasearch means questioning this assumption and taking steps to constantly improve the mobile booking experience. Get the full story at Koddi