Mobile has continued to be one of the largest segments of traffic on metasearch publishers. For many hotels, it is not uncommon to see the mobile opportunities on par with desktop. According to our Google data, the percentage of opportunities has remained around 40% for mobile. Additionally, we have seen a 31% growth year over year in total opportunities for mobile. With aggressive growth and 40% of the potential volume coming from mobile, it is important to ensure you aren’t losing in the battle for mobile bookings. Get the full story at Koddi