To find out, Ryan Solutions looked at a simple email metric: unsubscribe rate. The company took email performance data from 20,000 hotel and resort newsletter campaigns sent to over 1,000,000,000 people since 2007. From a high of 0.23% in 2007 and 2012 to lows of 0.17% in 2009 and 0.18 in 2013, there really hasn’t been a consistent trend up or down from an average of about 0.21% for our client sample since 2007. That came as a surprise, as the assumption was with all the factors at play in today’s marketing environment something would have to give. For whatever reason, it hasn’t. Get the full story at Ryan Solutions