One global hotel company, Small Luxury Hotels of the World, not long ago created its own review system open to members of its loyalty program, called The Club. It allows review privileges only to members who have had more than one stay at a given hotel. Still, the reviews are open to honest evaluation, including criticism, said Paul Kerr, chief executive of Small Luxury Hotels, which represents more than 520 boutique luxury hotels in about 70 countries around the world. Members overwhelmingly say that reviews are an important consideration in booking a hotel, he said. But for his group’s hotels, which do about 25 percent of their trade in business travel, it is important to cull the rampaging herd, he added. “I didn’t believe that TripAdvisor provides a necessarily very good indicator of quality for high-end hotels because some of the people writing reviews may have only been to a luxury hotel once or twice, and don’t really know what they are talking about,” he said. Get the full story at The New York Times