The application, called MHBuddy, is disruptive not in the fact that it allows booking or check-in on Facebook, but because it ties in the users’ social graph at each step too. For example, during booking, a box at the bottom shows which other friends of yours will be at your destination at the time you’re there. That’s truly value adding to the customer.

Moreover, if your friends used the same application to book the same flight, you can see where they are seated and either sit next to them – or even change your flight if you’d like to avoid them! Now, there’s one good upsell opportunity for the folks at Malaysia Airlines!

While very advanced intelligent seating systems like Satisfly have been around for a couple of years, the real value of MHBuddy is that it’s integrated with Facebook.

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