The acquisition adds to Associated Luxury Hotels’ growing portfolio of Global Sales Organization (GSO) and hospitality services providers – the company already owns and operates Associated Luxury Hotels International (ALHI), the leading independent GSO serving the North American meetings and incentive marketplace for over 30 years. Like Associated Luxury Hotels’ ALHI, Worldhotels is a highly respected, leading global group consisting primarily of independent upper-upscale and luxury-level hotels and resorts and independent hotel brands around the world. Worldhotels’ primary focus is on the transient travel sectors, meetings and loyalty solutions. Associated Luxury Hotels and ALHI are headquartered in Orlando, Florida, U.S.A., and Worldhotels will remain headquartered and based in Frankfurt, Germany. As private operating companies, the terms of the acquisition have not been disclosed. The acquisition represents a timely and unique opportunity to increase Associated Luxury Hotels’ competitiveness and profile with the addition of remarkably complementary, membership-based service offerings and a geographically diverse network. Worldhotels will remain focused on the individual business traveler (IBT), leisure and meeting sector solutions and expertise for its 75,000 rooms among 350 member hotels and resorts around the world. ALHI will continue focusing on the North American meetings, incentives, conventions and exhibitions (M.I.C.E.) marketplace for its membership of more than 250 luxury-level independent hotels and resorts totaling 138,500 rooms, plus their Global Luxury Alliance members across the globe. ALHI had already announced to its members that it plans to establish “ALHI boots on the ground,” augmenting its ALHI GSO sales team into Europe in 2017. Both ALHI and Worldhotels have been exploring means of expanding their geographic reach, talent pool, market penetration, and tactical deployment, making this strategic combination beneficial to both organizations and their memberships. According to Associated Luxury Hotels Chairman, David Gabri, the company will operate ALHI and Worldhotels as separate divisions, initially keeping the memberships and operations of each organization separate as it evolves incremental benefits and synergy to each. Based on the unique market positioning of individual hotels and resorts within Worldhotels, some select member hotels and resorts may be invited into the ALHI membership portfolio for the benefit of the customers and accounts around the world. Worldhotels’ portfolio, like ALHI’s, features city center business hotels, historic grand landmark hotels, lifestyle hotels, boutique hotels and exquisite resorts. Most of Worldhotels’ member hotels and resorts are outside of America, with major concentrations in Europe and Asia-Pacific regions. Get the full story at Worldhotels