The nSight partnership is part of Worldhotels’ new World Online initiative aimed at strengthening Worldhotels’ digital marketing capabilities for capturing more online bookings. nSight draws on 40 billion consumer data points gathered from 5,000 travel websites to provide member hotels with: - An intuitive demand forecast calendar featuring an integrated view of rate, consumer demand and bookings for future arrival dates so hotels can optimize average daily rate (ADR) by knowing when to hold, raise or lower rates based on consumer behavior. - A view of unconstrained demand beyond the hotel website enabling hoteliers to increase direct bookings by targeting consumers actively shopping competitor hotels by geographic market and demographic criteria. - Top source markets and personas searching and booking the hotel over the next 30/60 days to elevate content relevancy and return on investment (ROI) of pay per click (PPC) campaigns, email marketing, social and display ads, and website promotions. - Benchmarking of their Website v. OTAs to show where the hotel is gaining/losing share of online traffic to help shift bookings from online travel agencies to direct bookings, boosting both ADR and margins. Get the full story at nSight