To arrest the slide, Wotif spent an additional $10 million on advertising during the year and said marketing costs would continue to increase in fiscal 2015. Wotif launched the Wotifia campaign in August, featuring a promotional short film and dedicated webpage to reach the next generation of Australian travellers and introduce them to the group's brand. Chief executive Scott Blume said tactical decisions to ramp up investments in marketing and technology were among the reasons Wotif's bottom line suffered in 2013/14. Get the full story at The Australian Read also "Thai coup, Australia and NZ hotel competition add to Wotif slide" at The Australian