“The fundamental idea of it is super simple,” says Alisa Bowen, general manager of the WSJ Digital Network. “It’s about making [WSJ content] available where people are.” But it’s also about reimagining newspaper reading as an inherently social experience. Users choose whose streams they want to follow - the official ones produced by the paper’s, and each other’s - and that determines what stories they see. The most-followed users can compare their rankings on a leaderboard and earn prizes - possibly including their own WSJ-style stipple portraits. “It’s really about the users being elevated to editors,” says Maya Baratz, the Journal’s head of new products. Get the full story at Forbes