Non-traditional demographic groups are emerging with PANKs ‘Professional Aunt, No Kids,’ a new target market in the US, while child-friendly and multi-generational safaris in Africa are growing more popular. The report sees that business models are adapting to suit customers’ needs, where low-cost carriers are going upmarket in the Middle East and hotels offer microstays. Peer-to-peer continues to make inroads despite legislative hurdles. The lure of the East grows apace with cruise operators diving into the Chinese market. Social media channels are important to improving the customer experience, as seen with the emergence of the mobile concierge, while in India, social channels are giving online travel companies’ sales a welcome boost. Download the full report at World Travel Market (free registration)