The following is the transcript of an email QA with Whitney Cripe, senior director of loyalty marketing at Wyndham Hotel Group. How would you broadly define what Wyndham's email strategy is? Our strategy is to engage, energize and inform customers. From a brand perspective, we want guests who stay with us to have news, offers, and benefits that speak to them and provide real value. We also want to encourage them to become part of our Wyndham Rewards loyalty program so that they earn and redeem points on every stay. For those that are already members, we want to encourage them to return again and again by featuring exclusive offers and rates, and great perks like discounts on local attractions and events. Get the full story at Direct Marketing News