Yahoo Lifestyles today launches Yahoo Food, a one-stop portal smorgasbord for contextually fresh and relevant information for meal planners.

The launch made sense given one activity that Yahoo observes each day on its site: At or around 4 p.m., 1.5 million searches for recipes occur, said Deanna Brown, general manager of Yahoo Lifestyles.

“We are trying to answer the question, what’s for dinner?” Ms. Brown said. “Food is still a huge opportunity, which is why we have chosen to create a presence around it. In addition, we’ve had a demand from marketers.”

The site takes on some the Food Network and other sites like and Epicurious, some of whom may also double as Yahoo Food content partners.

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