Yahoo's search marketing blog shares nine tips to help get your leads to stick around and buy from you:

1. Connect the search experience to the landing page experience
2. Integrate your landing page into your site
3. Gain their trust
4. Offer tips and suggestions
5. Stay on target
6. Cut the clutter
7. Ban the bling
8. Give them something to do
9. Write right

Get the full story at Yahoo! Search Marketing Blog