Yahoo Inc. on Wednesday named former Knight Ridder Inc. executive Hilary Schneider as senior vice president of Marketplaces, a new business unit that regroups such areas as online classifieds, dating, jobs, real estate, travel, autos and shopping and auctions.

The Sunnyvale-based Internet company said one of Schneider's duties will be finding new ways to generate revenue from those and other online listings.

Before joining Yahoo, Schneider was vice president for San Jose-based Knight Ridder, where she co-managed newspaper operations and led its digital divisions.

Prior to that position, she was president and CEO of privately held Belmont-based Red Herring Communications Inc.