"As the market becomes increasingly mass-based, with smartphone penetration heading towards 20%, we want to increase our brand presence, and ensure that we remain leaders in the category," Yatra cofounder and chief executive Dhruv Shringi said. India's online gross bookings are expected to touch $12.5 billion in 2015, according to a report released by PhoCusWright, a leading travel research firm. Almost 40% of all domestic flight booking are booked online, according to industry data. Founded in 2006 by Former Arthur Anderson and Ford Motor Co employee Shringi, Manish Amin and Sabina Chopra, Yatra.com has a market share of about 25%. Get the full story at The Economic Times and Tech in Asia