The alert contains the following message: We caught someone red-handed trying to pay someone to write, change, or remove a review for this business. We weren’t fooled, but wanted you to know because these actions not only hurt consumers, but also honest businesses who play by the rules. Check out the evidence here. Yelp’s new feature serves PR and marketing pros with a friendly reminder that transparency and honesty are always the best policy when it comes to today’s hyper-vigilant Internet. Get the full stoy at PR Daily