Like other hotel chains, TFE lists its rooms with online travel agents and uses Airbnb as a distribution channel. "It's a complementer," said Emma Fraser, group director of marketing at TFE Hotels, whose properties here include Rendezvous hotels. Airbnb promoted living like a local. "We're taking some of those learnings and taking them into our hotel brand," she said. The online travel agents were also giant review sites, giving hotel operators large amounts of information about themselves, and rivals. TripAdvisor was a useful research tool which TFE staff monitored constantly. "At the end of the day people don't choose a three- or four-star hotel any more, they buy based on recommendations and adviser ratings." Get the full story at The New Zealand Herald