1. Refresh Keyword Research: Competitor strategies and business strategies change, so should your keyword columns. A common mistake in SEO strategies is targeting too many keywords. Our advice: Stick to three relevant and captivating keywords in your meta title to ensure the best results. Another point to take note of is the rise of digital assistants, which have presented a growing market that is changing the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries. The significant rise of Voice Search expected in 2018, means your Keyword strategy for on-page content and meta descriptions should focus on long-tail keywords (consisting of 3+ words), with more of a conversational tone. For example: ‘What is the best 5 Star Hotel in Dublin City Centre?’. Get the full story at Net Affinity