It is important that your hotel website takes this into consideration and ensures it will be present and ready for the holiday rush. Whilst seasonal SEO is a highly debated topic, there is a lot of merit in making sure your site is optimized for the season. The season is fleeting, and it takes time for your optimization efforts to be noticed and taken into consideration, so why go through the trouble? True, proper SEO can be time-consuming and laborious, and your whole index and ranking won’t change overnight thanks to a few mentions of Santa on your homepage. That said, there is a good chance that if you put the work in, you’ll be able to give yourself the upper hand over competition and increase both your visibility and traffic this Christmas. Get the full story at Net Affinity