OTAs and third-party travel websites focus the majority of their efforts on marketing and selling hotel rooms. They aren’t focused on selling the ancillary services – restaurants, spa services, meeting facilities or other unique experiences and amenities that many hotels offer on-site. This is where your opportunity lies. Competing with the OTAs is all about finding (and marketing) the extra advantages your hotel offers to guests and cross-promoting them online along with your hotel. Ask yourself this: “What do we offer that we can use as a hook to attract more guests? Get the full story at Leonardo