Travelers are engaging with brands and content creators more and more. Travel shoppers are watching travel categories such as destination and attraction related videos, signifying their desire to find what entertainment gems lie in the surrounding area. In 2014, subscriptions to top travel channels increased 106% year-over-year. Travel vlogs (video blogs) receive four times more social engagement than other types of travel content. People tend to find them more engaging on a per view basis and often more authentic, particularly with the younger audience. YouTube is a forceful platform that can be one of the greatest assets to your hotel’s marketing strategy, if done correctly. Get it right the first time with our Leonardo's DOs and DON’Ts for hotel marketers. Get the full story at Leonardo