YouTube, the popular online video sharing site, said on Wednesday it hopes to launch a service for wireless devices within a year.

Chad Hurley, YouTube chief executive and co-founder, told an advertising conference that offering video services on mobile phones was a key opportunity for the company.

"Within the next year we hope to have something on a mobile device, it's going to be a huge market, especially for the video mind-set we're dealing with, it's a natural transition," Hurley said.

Already many of the clips seen on YouTube are captured by users with their cell phones. A new mobile service could enable users to share videos with others in the YouTube community directly via their phones.

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