It all starts on the homepage. Similar to Graph Search on Facebook, the user can type in a query using natural language or a question, such as “I fancy a hiking trip in Germany later this year.” ZapTravel then does the heavy-lifting for you, building a list of complete packages that enable the experience, first and foremost. “We score every deal that we put together,” Lacy explains. “It relates to the price of the air ticket, versus how far you have to travel, the price of the hotel, the number of stars, the ratings that customers have given the hotel, the price for that combination versus other weekends. So there’s a number of factors that come together to make this composite score.” Get the full story at The Next Web