Airbnb is more than just a P2P service provider; it’s a community. They created their community by creating trust between users. They encourage regular communication, detailed profiles, and detailed reviews.

Creating a community also simplified the booking process. Users must create their profile when they first register, but after that they only enter their payment details. This one-step process is far ahead of what ordinary hoteliers offer, and is one of the reasons people keep returning to Airbnb.

Related: Airbnb's growth strategy