Online travel is constantly changing. For hotels, things are no longer changing on a daily basis - auctions, reviews, and rates require hour-by-hour, minute-by-minute and even second-by-second monitoring. Trying to stay in the game by manually updating content and ads as circumstances change is an impossible task, even for the largest hotel chains.

Leveraging data to create dynamically-changing content not only allows your hotel to keep up with the fast-paced nature of digital marketing but also gives guests more confidence in the information you’re showing - greatly enhancing the chances of them wanting to take a closer look. Pricing data is the most effective way of accomplishing this, and live prices within an ad have a far greater click-through rate than a more generic alternative.