Consider this: after searching for a hotel for a family holiday, your guest has narrowed the search down between 2 hotels. Yours is one of them.

If they see what’s special, unique or compelling to them about your hotel, they’re much more likely to book. If not, or in other words if your value proposition is ‘weak’, you’ll lose their attention and it’s bye-bye ‘would’ve been, could’ve been’ guest.

Don’t underestimate the importance of outlining exactly what your hotel has to offer, what makes it uniquely great! It’s an essential way of getting more bookings.