Whether you think personalized digital marketing is creepy or cool, a recent report from CBInsights is predicting that 2019 is the year that personalization goes into hyperdrive.

Hyper-personalization takes the concept of personalized emails, IFEC, and product offerings to the next level using relevant, real-time data to offer consumers highly-individualized experiences via their platform of choice. It could prove to be a game-changer for the airline and hospitality industries, especially if used to offer passengers an artfully curated end-to-end travel experience.