Some 63% of people expect brands to use their purchase history to provide them with personalized experiences. One recent study even noted that a full 83% of Millennials said they would let travel brands track their digital patterns if it would provide them with a more personalized experience.

Hospitality brands, in particular, should be eager to personalize their digital marketing outreach. There are more tools and channels available today than at any point in the past, and while that fact alone can, at times, seem overwhelming, it’s actually a sea of opportunity.