While technology has democratized the act of researching and booking a vacation, it’s also created what psychologists call the paradox of choice. The more options we have, the more anxious and undecided we feel. For example, the average accommodation purchase journey lasts an incredible 36 days and involves 45 touchpoints across several devices and types of website.

What it means for travel marketers: Travel shoppers are already facing a lot of noise. Instead of adding to the cacophony, help them make sense of it by being there in their moment of need with a relevant product or service. That’s never been easier than with the technologies at your disposal today.

Google: 5 principles of effective mobile landing pages for travel marketers