Hotels are on a mission to better understand and manage the competitive distribution landscape.

In a recent white paper from EyeforTravel, experts from Highgate Hotels, Wyndham Hotels & Resorts and Spanish-based NH Hotel Group share their insights. Among challenges, says Maite Aguilar, VP of Distribution, NH Hotels, is that in the last year more and more distribution channels are popping up all over the place. While on the one hand that can give hotels more visibility, on the other it is difficult to control how rates are being distributed.