As part of its “Never Lift a Finger” campaign, all-inclusive luxury brand Palace Resorts has built a custom microsite that uses bespoke eye‐tracking software and a video quiz to make personalized recommendations.

Website visitors are given the option to turn on their computer’s webcam and then presented with two parallel videos that showcase various trips, activities, cuisine, and entertainment from Palace Resorts’ 10 properties in Mexico and Jamaica. The eye-tracking technology identifies each visitor’s preferences and interests based on the direction of their gaze, then recommends their ideal resort with a prompt to book.