But these factors aren’t always enough to capture the attention of a traveler long enough to secure a booking. Today’s travelers expect more. They expect unique experiences every time they travel. Simply offering free breakfast or Wi-Fi has become expected. They’re not anything travelers would share by word of mouth, or online, with their friends and followers.

As travelers become savvier and seek out new experiences, the hotel is in a great position to leverage their destination to offer something unique to their guests. Consider recreating one of the five experiences below to drive an increase in direct bookings.