Though an important step we’ve stressed the importance of for years, optimizing your primary website for a mobile experience is more important than ever before.

Last year, Google fundamentally altered how they crawl websites, moving from “PC-focused” to “mobile-focused.” A slow, laggy or poorly laid out mobile website will lower your search engine page ranking and your online visibility. (Bonus read: How Mobile Speed Effects Your Rankings)

Hotel websites more than a few years old may have been designed with mobile as an afterthought, but today, the mobile experience is a primary consideration when it comes to SEO and Google’s assessment of performance.