The strategic collaboration will leverage Alibaba’s nearly 700 million consumers across its China retail marketplaces to enable more Chinese travelers to enjoy Accor’s world-class consumer offerings. It will allow for seamless integration of Accor’s customer journeys within Alibaba’s comprehensive ecosystem.

Alibaba’s travel arm Fliggy will allow consumers to book hotels, access catering services, book entertainment and take advantage of other lifestyle services. Payments can be made using Alipay, a digital payment service operated by Alibaba affiliate Ant Financial.

Accor will also offer Chinese consumers a hassle-free hotel experience through its “Haoke” program – geared towards Chinese travelers.