On a panel at the WiT Singapore 2019 Main Stage, Louise Daley, deputy CEO for Accor in Asia Pacific, and Melissa Maher, senior vice president for marketing and innovation at the Expedia Group, entered diplomatic talks about how the hotel-OTA relationship should really function and what will it take for both sides to come out as winners.

Talking about Expedia’s recent team-up with Marriott International on tackling issues surrounding wholesale rates and rate parity online, Maher says it was Expedia’s ambition of leveraging the solutions they have to help its partners, particularly in the realms of technology, marketing and data.