To realize that new “universe,” Bazin and his team have over the last few years amassed brands - traditional, new and alternative - but also entered into joint ventures, invested in technology platforms and bought startups and concierge, home-sharing and other businesses intended to have the French firm top of mind for consumers, whatever their needs.

During Accor’s recent conference call to share full-year 2018 results, the company announced it dropped the “Hotels” part of its name. This was not because Accor wished to distance itself from its hotel business, which will remain its core endeavor, but to underline an expanded world of services, experiences and partnerships.