The group had previously rebranded as AccorHotels in 2015 for online marketing purposes, matching the name of the company with its Accorhotels.com website.

Also on Thursday, Bazin unveiled a revamp of Accor's Le Club loyalty program, which will now be known as Accor Live Limitless. The Live Limitless platform will aim to offer members a broader array of rewards, services and experiences across Accor's 30 hotel brands and collection of bars, restaurants and nightclubs.