In fact, 80% of airline sales are made on a desktop, while 46% of research occurs via smartphone. Additionally, 74% of hotel rooms are booked on desktop, while 47% of research happens via smartphone.

There is an opportunity for marketers with regard to driving more mobile bookings, according to ADI manager Vivek Pandya.

“The travel industry is spending a tremendous amount of money on their mobile apps and websites, and we suggest that brands test out providing steeper discounts to consumers on mobile to encourage usage,” Pandya said. One example of a brand that is already doing so is online travel agent (OTA) CheapTickets.com, which offers up to 40% off of hotels tickets only when they’re purchased on its mobile app.

Adobe: 2019 State of Travel Report