“Mix and Save” gives customers the option to split their reservation into multiple bookings and helps them to maximize savings when they search between two and 14 nights stay at any of its two million properties worldwide.

Agoda says that in turn, accommodation providers will benefit from being able to optimize the use of rooms sold.

The response from hotels and distribution providers was mixed, with one expressing outrage at what it could do to revenue management in a hotel to another saying this could be a risky strategy for Agoda, while one hotelier called it clever.