Intelligent pricing is a channel-agnostic approach. Instead of thinking about OTA bookings in relation to direct bookings, for example, smart pricing looks at every distribution channel's relative value and assesses how much each channel can drive guest room demand and help to achieve the overarching goal.

The goal is to increase the hotel inventory's profitability. Intelligent pricing assesses demand from all outlets, including OTAs. In an ideal scenario, algorithms then involuntarily incorporate the necessary tactics and strategy to filter companies through the most profitable networks.