In cities across the world, photographers and gig economy entrepreneurs are offering Airbnb Experiences designed less for the IRL experience and more for the #authentic content that results.

Wanting to document your well-earned vacation is nothing new, of course. Still, it’s telling that in the era of smartphones and “pics or it didn’t happen,” actually being somewhere doesn’t feel real to some without the Instagram photos to prove it.

Related: Parisian residents demanding gates to keep Instagrammers off their famous street