The home-sharing giant has hired Fred Reid as its first-ever global head of transportation. Reid served as the founding chief executive officer of Virgin America from 2004 to 2007 after a three-year stint as the president of Delta Airlines.

The hire suggests Airbnb has broad ambitions to further disrupt the travel and hospitality industry and given the 500 million guest arrivals to Airbnb listings the company says it will have recorded by the first quarter of 2019, integrating transportation services to better serve customers is a no-brainer.