Narrating the stories of real travellers, the campaign celebrates the uniqueness of life, the concept of nonconformity, and the mavericks who march to the beat of their own drum.

Travel for everyone is a unique experience, universally desired and subjective at the same time. Much like life itself, no one experience can ever be the same, and embracing that is the true meaning of the ‘That’s why we Airbnb’ campaign.